Over the Top Television, sometimes called Connected TV has been steadily gaining ground as a great branding tool in the outdoor power category. Offering many of the same benefits of TV or Cable, with some additional layers that can make it even more appealing. Targeted audiences and the ability to specify where ads run down to the zip code level are two of the major advantages that have contributed to the significant growth in this category.
Traditional cable TV subscriptions are on the decline.
In 2024 alone, cable, satellite, and telco TV providers lost 6.3 million subscribers.
(NScreenMedia.com)
And the trend is accelerating — by 2026, it’s estimated that 80.7 million U.S. households will have cut the cord!
(Evoca.tv)
Deliver targeted messages to focused audiences on smart TVs and streaming platforms with 30 & 15 second ads to potential Cub Cadet, Hustler customers through a variety of streaming platforms.
Benefits of Streaming Video
- Precision Targeting: Capture your audience when and where they are consuming content via streaming service
- Boost Local Awareness: Increase your brand’s visibility within the community, establishing you as a go-to local choice.
- Cost Effective: Streaming video rates are a fraction of the price of linear television. Maximize your investment by serving ads digitally to connect to your audience.
