Over-the-Top (OTT) or Connected TV advertising delivers your ad directly to smart TVs and streaming apps — the same premium video experience as traditional cable, without the shrinking audience. As more households cut the cord, OTT lets you reach them with broadcast-quality creative, targeted down to the zip code.
Best For:
Branding and awareness campaigns that need the reach and impact of TV, targeted to your exact trade area.
Deliver targeted messages to focused audiences on smart TVs and streaming platforms with 30- and 15-second ads to potential Cub Cadet, Hustler, and DEWALT customers through a variety of streaming platforms.
How do the Ad Channels work?
| Channel | How It Reaches Customers | Best For |
|---|---|---|
| Streaming/Connected TV (OTT) | How It Reaches CustomersVideo ads on smart TVs and streaming apps (Hulu, Roku, Sling, YouTube TV) | Best ForTV-quality branding and awareness, targeted to the zip code |
| Streaming Radio | How It Reaches CustomersAudio ads on Spotify, iHeartRadio, Pandora, with a companion display ad | Best ForCost-effective reach and frequency for brand awareness |