Grow Your Business with Targeted Advertising in 2027

Choose from exclusive digital and local advertising programs for Cub Cadet, Hustler, and DEWALT dealers.

Reach the right customers, in the right places, at the right time.

How it Works

Choose Your Brands

See brand-specific offers

Select Your Packages

Select programs that fit

Sign Up Online

Simple process with visibility to your out-of-pocket costs and monthly invoice amount

Benefits

Increase Leads

Generate more qualified prospects quickly.

Leverage 70/30 SAF Funds

Maximize your marketing budget efficiently.

Turnkey Advertising Simplifies Dealer Advertising

Select your packages, and everything else is handled for you. No claims to file or creative work required.

Explore Core Brand Packages

Cub Cadet

Hustler

DEWALT

Jump to a section:

Cub Cadet

Core Packages	Safeguard Professional Care Plan4 Weeks Jan 18 – Feb 14	Steering Wheel4 Weeks Mar 1 – Mar 31	Ultimate Sales Event6 Weeks Apr 1 – May 13	PRO Commercial Sales Event6 Weeks May 3 – Jun 15	ZTX Commercial Sales Event6 Weeks May 14 – Jun 30
BronzeMeta + PPC	Est. Impressions70,000$2,000	Est. Impressions70,000$2,000	Est. Impressions105,000$3,000	Est. Impressions105,000$3,000	Est. Impressions105,000$3,000
SilverMeta + PPC + PMAX + Retargeting	Est. Impressions105,000$3,300	Est. Impressions105,000$3,300	Est. Impressions157,000$4,950	Est. Impressions157,000$4,950	Est. Impressions157,000$4,950
GoldGoogle Search + Meta + PMAX + GMP + Retargeting	Est. Impressions145,000$4,100	Est. Impressions145,000$4,100	Est. Impressions217,000$6,150	Est. Impressions217,000$6,150	Est. Impressions217,000$6,150

Enhancements & Add Ons

Enhancements & Add Ons	Safeguard Professional Care Plan4 Weeks Jan 18 – Feb 14	Steering Wheel4 Weeks Mar 1 – Mar 31	Ultimate Sales Event6 Weeks Apr 1 – May 13	PRO Commercial Sales Event6 Weeks May 3 – Jun 15	ZTX Commercial Sales Event6 Weeks May 14 – Jun 30
Streaming VideoCTV / OTT	N/A	N/A	Est. Impressions97,000$3,500	Est. Impressions97,000$3,500	Est. Impressions97,000$3,500
Streaming Audio	Est. Impressions97,000$2,300	Est. Impressions97,000$2,300	Est. Impressions145,000$3,500	Est. Impressions145,000$3,500	Est. Impressions145,000$3,500
Geofenced Mobile	Est. Impressions65,000$500	Est. Impressions65,000$500	Est. Impressions97,000$750	Est. Impressions97,000$750	Est. Impressions97,000$750
Custom Advertising	Contact Us to Learn More!

Cub Cadet Back Half Boost

24 Weeks · Jul 1 – Dec 31

Cub Cadet Back Half Boost	Investment + Est. Impressions	Duration
Meta + Retargeting	Est. Impressions220,000$3,000	24 WeeksJul 1 – Dec 31
★ RecommendedMeta + Google PPC + Retargeting	Est. Impressions288,000$6,000	24 WeeksJul 1 – Dec 31

Organic Social Posting & Reputation Management/SEO

Organic Social Posting	Investment	Duration
Facebook, Instagram, Google Business ProfilePosting schedule Hustler: Tuesday & Thursday Cub Cadet: Wednesday & Friday DEWALT: Saturday	$390	52 WeeksJan 1 – Dec 31

Reputation Management & SEO

Reputation Management & SEO	Investment	Duration
Reputation ManagementStrategic control of how a dealer is perceived online by customers Manage feedback and reviews in one place Automated business listing optimization to 25+ online directories	$325	52 WeeksJan 1 – Dec 31
BronzeGoogle Business Profile Optimization + Reputation Management	$1,800	52 WeeksJan 1 – Dec 31
SilverGoogle Business Profile Optimization + Reputation Management + Rank Tracking + Competitive Analysis + AI visibility trackingA maximum of $2,500 SAF can be used for this package	$3,300	52 WeeksJan 1 – Dec 31
GoldGoogle Business Profile Optimization + Reputation Management + Rank Tracking + Competitive Analysis + On-Site Organic Optimization + Custom Content Creation + AI optimizationA maximum of $2,500 SAF can be used for this package	$6,600	52 WeeksJan 1 – Dec 31

Dealership Website

Dealership Website	Investment	Duration
A maximum of $2,500 SAF can be used for this package	$3,000	52 WeeksJan 1 – Dec 31

Jump to a section:

Hustler

Core Packages	Spotlight: Surfer X8 Weeks Jan 1 – Feb 28	Pro Sales Event4 Weeks Mar 1 – Mar 31	Spring Sales Event6 Weeks Apr 1 – May 15
BronzeGoogle Search + Meta	Est. Impressions67,000$4,000	Est. Impressions34,000$2,000	Est. Impressions50,000$3,000
SilverGoogle Search + Meta + PMAX	Est. Impressions179,000$6,800	Est. Impressions89,000$3,400	Est. Impressions134,000$5,100
GoldGoogle Search + Meta + PMAX + Display + Remarketing	Est. Impressions752,000$9,200	Est. Impressions376,000$4,600	Est. Impressions564,000$6,900

Enhancements & Add Ons

Enhancements & Add Ons	Spotlight: Surfer X8 Weeks Jan 1 – Feb 28	Pro Sales Event4 Weeks Mar 1 – Mar 31	Spring Sales Event6 Weeks Apr 1 – May 15
Streaming/Connected TV	Est. Impressions93,000$4,000	Est. Impressions54,000$2,350	Est. Impressions81,000$3,500
Streaming Radio	Est. Impressions497,000$4,000	Est. Impressions292,000$2,350	Est. Impressions435,000$3,500
Custom Advertising	Contact Us to Learn More!

Hustler Market Buy

Hustler Market Buy	Investment + Est. Impressions	Duration
Meta + Performance Max	Est. Impressions132,000$3,000	11 WeeksMar 1 – May 15

Hustler Back Half Boost & Full Year Boost

Back Half Boost & Full Year Boost	Investment + Est. Impressions	Duration
Back Half BoostGoogle Search	Est. Impressions9,000950 clicks$3,000	26 WeeksJuly 1 – Dec 31
Full Year BoostGoogle Search	Est. Impressions18,0001,900 clicks$6,000	52 WeeksJan 1 – Dec 31

Organic Social Posting & Reputation Management/SEO

Organic Social Posting	Investment	Duration
Facebook, Instagram, Google Business ProfilePosting schedule Hustler: Tuesday & Thursday Cub Cadet: Wednesday & Friday DEWALT: Saturday	$390	52 WeeksJan 1 – Dec 31

Reputation Management & SEO

Reputation Management & SEO	Investment	Duration
Reputation ManagementStrategic control of how a dealer is perceived online by customers Manage feedback and reviews in one place Automated business listing optimization to 25+ online directories	$325	52 WeeksJan 1 – Dec 31
BronzeGoogle Business Profile Optimization + Reputation Management	$1,800	52 WeeksJan 1 – Dec 31
SilverGoogle Business Profile Optimization + Reputation Management + Rank Tracking + Competitive Analysis + AI visibility trackingA maximum of $2,500 SAF can be used for this package	$3,300	52 WeeksJan 1 – Dec 31
GoldGoogle Business Profile Optimization + Reputation Management + Rank Tracking + Competitive Analysis + On-Site Organic Optimization + Custom Content Creation + AI optimizationA maximum of $2,500 SAF can be used for this package	$6,600	52 WeeksJan 1 – Dec 31

Dealership Website

Dealership Website	Investment	Duration
A maximum of $2,500 SAF can be used for this package	$3,000	52 WeeksJan 1 – Dec 31

Jump to a section:

DEWALT

Core Packages	Trade-In Conversion or Fleet Days4 Weeks Mar 1 – Mar 31	Trade-In Conversion or Fleet Days8 Weeks Mar 1 – Apr 30	Trade-In Conversion or Fleet Days12 Weeks Mar 1 – May 31	Commercial Promotions8 Weeks Jun 1 – Jul 31
SilverMeta	Est. Impressions70,000$950	Est. Impressions140,000$1,900	Est. Impressions210,000$2,850	Est. Impressions140,000$1,900
GoldMeta + Display + Retargeting	Est. Impressions100,000$1,450	Est. Impressions160,000$2,400	Est. Impressions240,000$3,350	Est. Impressions160,000$2,400
Custom Advertising	Contact Us to Learn More!

Organic Social Posting & Reputation Management/SEO

Organic Social Posting	Investment	Duration
Facebook, Instagram, Google Business ProfilePosting schedule Hustler: Tuesday & Thursday Cub Cadet: Wednesday & Friday DEWALT: Saturday	$390	52 WeeksJan 1 – Dec 31

Reputation Management & SEO

Reputation Management & SEO	Investment	Duration
Reputation ManagementStrategic control of how a dealer is perceived online by customers Manage feedback and reviews in one place Automated business listing optimization to 25+ online directories	$325	52 WeeksJan 1 – Dec 31
BronzeGoogle Business Profile Optimization + Reputation Management	$1,800	52 WeeksJan 1 – Dec 31
SilverGoogle Business Profile Optimization + Reputation Management + Rank Tracking + Competitive Analysis + AI visibility trackingA maximum of $2,500 SAF can be used for this package	$3,300	52 WeeksJan 1 – Dec 31
GoldGoogle Business Profile Optimization + Reputation Management + Rank Tracking + Competitive Analysis + On-Site Organic Optimization + Custom Content Creation + AI optimizationA maximum of $2,500 SAF can be used for this package	$6,600	52 WeeksJan 1 – Dec 31

Dealership Website

Dealership Website	Investment	Duration
A maximum of $2,500 SAF can be used for this package	$3,000	52 WeeksJan 1 – Dec 31

Advertising Options

Core Digital Advertising

Engage customers through targeted Facebook and Google PPC campaigns.

Digital Enhancements

Boost visibility with retargeting, display ads, and high-impact video ads.

Connected TV & Streaming Radio

Deliver your message on top streaming platforms and local digital radio.

Organic Social

Year-round stream of branded organic social content direct to your owned Facebook, Instagram or Google My Business Pages with content for all SBD brands you carry.

Custom Marketing Campaigns

Work with our team to build a unique, data-driven campaign for your market.

Ad Gallery

Billboard

Social

TV

FAQs

Who is eligible for Shared Advertising Funds (SAF)?

Registered Settlements
Your previous year’s registered settlements.
SAF Utilization
Your Prior Year Shared Advertising Fund utilization.
Dealer Level
Dealers must meet a minimum qualification of Level 3 to be eligible.

How does billing work?

What’s Billed
Any turnkey programs or custom options enrolled in during open enrollment.
Installments
Five equal installments.
First Invoice
Billing begins in March.
Dealer Portion
Dealers will be invoiced only for their respective portion.
SAF Balances
All SAF balances will be applied prior to billing.
Invoice Delivery
All invoices will be issued to the dealer’s SBD account.

How is creative approval handled?

1
Preapproved CreativeEvery advertising package includes ready-to-run creative assets that have been preapproved by the SBD Marketing team.
2
Custom SelectionsAny custom selections will also receive prior approval from SBD.
3
Campaign PreviewYou will receive a campaign preview at the email address used for enrollment, before the campaign launches.

How do the Ad Channels work?

Channel	How It Reaches Customers	Best For
Google PPC	How It Reaches CustomersGoogle Search results, triggered by keyword searches	Best ForHigh-intent shoppers actively searching for your products right now
Meta (Facebook + Instagram)	How It Reaches CustomersFeed and story placements, triggered by interests/demographics	Best ForAwareness and lead gen among people not yet actively searching
Meta Retargeting	How It Reaches CustomersRe-serves ads to people who already clicked or visited your mini-site	Best ForRe-engaging warm leads to push them toward conversion
Google Marketing Platform (GMP)	How It Reaches CustomersPremium video/display on Google-owned inventory (YouTube, Google network)	Best ForBroad brand visibility with more manual control, on Google’s own premium inventory
Google Performance Max (PMAX)	How It Reaches CustomersAI-automated placement across Search, Display, YouTube, Discover, Gmail, Maps	Best ForMaximum reach across every Google surface from one automated campaign
Geofenced Mobile	How It Reaches CustomersGPS-triggered mobile ads within a radius of a location	Best ForDriving foot traffic from people near your store or a competitor’s
Display (Programmatic)	How It Reaches CustomersReal-time bidding across the open web — third-party sites and apps outside Google/Meta	Best ForExtending reach beyond Google and Meta across the broader internet
Streaming/Connected TV (OTT)	How It Reaches CustomersVideo ads on smart TVs and streaming apps (Hulu, Roku, Sling, YouTube TV)	Best ForTV-quality branding and awareness, targeted to the zip code
Streaming Radio	How It Reaches CustomersAudio ads on Spotify, iHeartRadio, Pandora, with a companion display ad	Best ForCost-effective reach and frequency for brand awareness

Grow Your Business with Targeted Advertising in 2027

Choose from exclusive digital and local advertising programs for Cub Cadet, Hustler, and DEWALT dealers.

Reach the right customers, in the right places, at the right time.

How it Works

Choose Your Brands

Select Your Packages

Sign Up Online

Benefits

Increase Leads

Leverage 70/30 SAF Funds

Turnkey Advertising Simplifies Dealer Advertising

Explore Core Brand Packages

Cub Cadet

Cub Cadet Back Half Boost

Organic Social Posting & Reputation Management/SEO

Dealership Website

Hustler

Hustler Market Buy

Hustler Back Half Boost & Full Year Boost

Organic Social Posting & Reputation Management/SEO

Dealership Website

DEWALT

Organic Social Posting & Reputation Management/SEO

Dealership Website

Advertising Options

Core Digital Advertising

Digital Enhancements

Connected TV & Streaming Radio

Organic Social

Custom Marketing Campaigns

Ad Gallery

Billboard

Social

TV

FAQs

Ready to get started?