Meta (Facebook and Instagram) puts Cub Cadet, Hustler, and DEWALT in front of customers while they’re scrolling — before they’ve started actively shopping. With reach across every generation of outdoor power equipment buyer, Meta uses interest, behavior, and location data to introduce your dealership to the right audience at the right moment.
Best For:
Building awareness and generating new leads among customers who aren’t yet searching for you by name.
How do the Ad Channels work?
| Channel | How It Reaches Customers | Best For |
|---|---|---|
| Google PPC | How It Reaches CustomersGoogle Search results, triggered by keyword searches | Best ForHigh-intent shoppers actively searching for your products right now |
| Meta (Facebook + Instagram) | How It Reaches CustomersFeed and story placements, triggered by interests/demographics | Best ForAwareness and lead gen among people not yet actively searching |
| Meta Retargeting | How It Reaches CustomersRe-serves ads to people who already clicked or visited your mini-site | Best ForRe-engaging warm leads to push them toward conversion |
| Google Marketing Platform (GMP) | How It Reaches CustomersPremium video/display on Google-owned inventory (YouTube, Google network) | Best ForBroad brand visibility with more manual control, on Google’s own premium inventory |
| Google Performance Max (PMAX) | How It Reaches CustomersAI-automated placement across Search, Display, YouTube, Discover, Gmail, Maps | Best ForMaximum reach across every Google surface from one automated campaign |
| Geofenced Mobile | How It Reaches CustomersGPS-triggered mobile ads within a radius of a location | Best ForDriving foot traffic from people near your store or a competitor’s |
| Display (Programmatic) | How It Reaches CustomersReal-time bidding across the open web — third-party sites and apps outside Google/Meta | Best ForExtending reach beyond Google and Meta across the broader internet |
| Streaming/Connected TV (OTT) | How It Reaches CustomersVideo ads on smart TVs and streaming apps (Hulu, Roku, Sling, YouTube TV) | Best ForTV-quality branding and awareness, targeted to the zip code |
| Streaming Radio | How It Reaches CustomersAudio ads on Spotify, iHeartRadio, Pandora, with a companion display ad | Best ForCost-effective reach and frequency for brand awareness |