Google Pay-Per-Click (PPC) puts your dealership at the top of Google’s search results the moment someone searches for products or services like yours — think ‘zero-turn mower dealer near me’ or ‘DEWALT tools [city].’ You only pay when someone clicks, so your budget goes toward people who are already looking to buy.
Best For:
Capturing high-intent, ready-to-buy shoppers who are actively searching for your brand or product category right now.
How It Works:
Your ad appears in Google search results based on keywords tied to your dealership, brand, and location. Unlike PMAX or Display, PPC is triggered entirely by what a customer types into Google — not by browsing behavior — making it the most direct path from search to store.
How do the Ad Channels work?
| Channel | How It Reaches Customers | Best For |
|---|---|---|
| Google PPC | How It Reaches CustomersGoogle Search results, triggered by keyword searches | Best ForHigh-intent shoppers actively searching for your products right now |
| Meta (Facebook + Instagram) | How It Reaches CustomersFeed and story placements, triggered by interests/demographics | Best ForAwareness and lead gen among people not yet actively searching |
| Meta Retargeting | How It Reaches CustomersRe-serves ads to people who already clicked or visited your mini-site | Best ForRe-engaging warm leads to push them toward conversion |
| Google Marketing Platform (GMP) | How It Reaches CustomersPremium video/display on Google-owned inventory (YouTube, Google network) | Best ForBroad brand visibility with more manual control, on Google’s own premium inventory |
| Google Performance Max (PMAX) | How It Reaches CustomersAI-automated placement across Search, Display, YouTube, Discover, Gmail, Maps | Best ForMaximum reach across every Google surface from one automated campaign |
| Geofenced Mobile | How It Reaches CustomersGPS-triggered mobile ads within a radius of a location | Best ForDriving foot traffic from people near your store or a competitor’s |
| Display (Programmatic) | How It Reaches CustomersReal-time bidding across the open web — third-party sites and apps outside Google/Meta | Best ForExtending reach beyond Google and Meta across the broader internet |
| Streaming/Connected TV (OTT) | How It Reaches CustomersVideo ads on smart TVs and streaming apps (Hulu, Roku, Sling, YouTube TV) | Best ForTV-quality branding and awareness, targeted to the zip code |
| Streaming Radio | How It Reaches CustomersAudio ads on Spotify, iHeartRadio, Pandora, with a companion display ad | Best ForCost-effective reach and frequency for brand awareness |