Harness the power of Google to use 6 different ad types in a single campaign. This tactic follows the consumer, not the placement, to capture them where they are on the web, and serve them ads about your location. Placements include YouTube, Display, Search, Discover, Gmail and Maps. Launch the right ad, at the right time, for the right consumers.
Benefits of Performance Max
- Multiple Tactics: Serve both brand awareness and lead generation ads in the same campaign
- Inventory Exclusivity: Reach consumers on placements that are only available on Performance Max, such as Gmail and Google Maps
- Value: Automated, goal-based campaign types leveraging Al to drive more conversions for your marketing dollars
- Enhanced Targeting: Target likely consumers across platforms, all in a single campaign.